What were you doing on Boxing Day?
Nigel White

Some of you will have seen the news that “Boxing Day was the busiest day ever for ecommerce in the UK”.  If you did, what was your take on it?  Was this a positive digital milestone or a sad reflection of our society?
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Increasing engagement by reducing website friction
Nigel White

Website owners are looking for ways to increase customer interaction, be it increasing conversions in a web shop, or “simply” encouraging people to make contact.  It is all about making it easy for people … and reducing their anxiety.

Increase engagement by looking at this visual run through of high friction web pages. 
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Today Interiors launches their new bespoke website with a fabric “mood board” and swatch ordering system
Vikky Littlewood

Today Interiors today launched their new bespoke website incorporating a useful fabric “mood board” and swatch ordering system.

The primary objectives of the new site were to showcase their full fabric and wallpaper ranges and allow visitors to request free samples.

The work, which required new product photography and descriptions for several hundred products, continues with a focused search engine marketing campaign.
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Contour Autocraft launch their new Contour Academy website, the second of three individually targeted websites
Vikky Littlewood

Contour Autocraft launch their new Contour Academy website, the second of three individually targeted websites. With a fresh modern design the website and content is focused towards a new market sector.  This focussed marketing resource will allow the business to achieve its expansion aims.

Do you adapt or react?
Nigel White

Do you adapt your business to an ever changing environment or simply panic and react when your business is failing? If it is the later, it maybe too late.

It is in our very nature to be scared of change, to fear the unknown and be afraid of failure. Yet nothing is as important to the survival of your business as change. In order to continue to meet the needs of your customer the worst thing you can do is stand still. History is full of examples of large and small businesses that failed to change and that are now extinct.



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