Meanfeet update website content for improved customer experience to increase sales
Vikky Littlewood

Meanfeet provide comfort footwear for men and women worldwide. They work hard to source high quality products that will ensure referrals and repeat customers. Previously relying on distributors they primarily now sell on-line through their website.

It is important for their target audience to understand the benefits of the shoes and boots on sale and why they should invest in a high quality product. Clear information is vital and videos allow them to demonstrate the unique properties of the products quickly.

Meanfeet website updates

Following a fresh look at the website content we have updated several pages to improve the customer experience and increase confidence in the products themselves and service they should expect from the Meanfeet team.

Read on for why you should regularly update your website.
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Funding for manufacturers from MAS
Nigel White

I was until recently unaware of the Manufacturing Advisory Service (MAS), but last week attended an innovation seminar where I learned a little about them.  If your company manufactures and you would like support to grow and improve your SME business, then the MAS might be a good place to turn.

They offer free analysis and advice on business improvement and in addition to that, match-funded financial support for up to £3,000 (50% of the total project cost).  There are a whole host of eligible projects including business strategy,  cost reduction, marketing, design and development, IP rights and many more.  You can learn more about the MAS here www.mymas.org

Title (not provided)
Karen King

Way back in 2011 Google made changes so that some of the search terms visitors used to find your website would not appear in Google Analytics, you will have instead seen a number of (not provided) entries on your keywords reports.  The number of (not provided) keywords has been steadily increasing since this change was made, with significant increases in this number causing some to predict that no keyword information will be provided by the end of this year.

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Find out what affect, if any, this will have upon you and your website.
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Loch Ness Ferry Company see 25% ROI on Google’s Product Listing Adverts
Vikky Littlewood

Online outdoor clothing business Loch Ness Ferry Company has recently adopted Google’s Product Listing Adverts (PLA’s) and seen a significant increase in traffic to their website and whopping 25% return on their investment.

Earlier this year Google updated a widely used product, the free “Google Products” service, more widely know as Google Base, and replaced it with the paid Google Shopping service. I am referring to the shopping results shown below that are accompanied with an image of the product.  You may have seen them on Google.

Loch Ness PLA's

Read on to learn more about how the listings have changed and how they can help you realise more profit.
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Mobile Shopping is ahead of Desktop – do you need to get mobile?
Vikky Littlewood

We have spoken about mobile websites before and how it would only be a matter of time before shopping on mobile devices would overtake that on Desktop PC’s.

A recent study (by Millenial Media and comScore) has confirmed our suspicions and reported that mobile shopping now accounts for 51% of consumer online shopping time.

The 51% is split between smartphones and tablets at 37% and 14% respectively.  Wwhilst the PC is in decline it is being supported by consumers who often start their shopping experience here and move across to other devices later on.

With the fact that by 2015 nearly every human being will have a mobile device it will be increasingly important that your business can be accessed through this medium.

Mobile statistics

Find out how your consumers are using their mobiles and how you could be missing out on sales.
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