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	<title>news &#38; blog &#187; general</title>
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		<title>Your website, cookies and the law</title>
		<link>http://www.w2m.co.uk/blog/cookies-website-law.html</link>
		<comments>http://www.w2m.co.uk/blog/cookies-website-law.html#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:36:58 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1644</guid>
		<description><![CDATA[The Information Commissioner&#8217;s Office (ICO) has recently released new guidelines for Cookie Compliance which affects UK website owners and is based on a new EU directive.
What is a cookie?
A cookie is a small text file that a website may put onto the visitor&#8217;s computer to &#8220;mark&#8221; that visitor.  The website may want to mark the visitor [...]]]></description>
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		<title>Integrated Facebook Social Shop allows Traditional Nursery to reach new audience</title>
		<link>http://www.w2m.co.uk/blog/integrated-facebook-social-shop-allows-traditional-nursery-to-reach-new-audience.html</link>
		<comments>http://www.w2m.co.uk/blog/integrated-facebook-social-shop-allows-traditional-nursery-to-reach-new-audience.html#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:34:12 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1635</guid>
		<description><![CDATA[Traditional Nursery promote their new ecommerce site with search engine marketing.  Their web shop integrates with Facebook Social Shop, allowing the website to reach a new audience and grow the customer base.

]]></description>
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		<title>PEME&#8217;s new brand &amp; website create confidence and professionalism</title>
		<link>http://www.w2m.co.uk/blog/pemes-new-brand-website-create-confidence-and-professionalism.html</link>
		<comments>http://www.w2m.co.uk/blog/pemes-new-brand-website-create-confidence-and-professionalism.html#comments</comments>
		<pubDate>Wed, 30 Nov 2011 09:42:46 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[extended portfolio]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1612</guid>
		<description><![CDATA[PEME launch new website incorporating new brand to create confidence and professionalism. Clear navigation and calls to action to improve customer experience, fully supported with SEO for market growth ambitions.

]]></description>
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		<title>Traditional Nursery see the launch of their traditional toy web shop</title>
		<link>http://www.w2m.co.uk/blog/traditional-nursery-see-the-launch-of-their-traditional-toy-web-shop.html</link>
		<comments>http://www.w2m.co.uk/blog/traditional-nursery-see-the-launch-of-their-traditional-toy-web-shop.html#comments</comments>
		<pubDate>Wed, 23 Nov 2011 13:09:58 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[extended portfolio]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1562</guid>
		<description><![CDATA[Traditional Nursery see the launch of their traditional toy web shop.  Headed up by 3 month old Georgia and supported by Google AdWords, we are sure that the venture will go from strength to strength.

]]></description>
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		<title>Planning your website content in 5 steps</title>
		<link>http://www.w2m.co.uk/blog/planning-your-website-content-in-5-steps.html</link>
		<comments>http://www.w2m.co.uk/blog/planning-your-website-content-in-5-steps.html#comments</comments>
		<pubDate>Thu, 10 Nov 2011 14:50:22 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1401</guid>
		<description><![CDATA[When planning a new website often the first thought is given to its design and how you will be able to &#8220;wow&#8221; your audience. Whilst design is very important, the actual flow of information and navigation process taken by your visitors should actually be a greater consideration.

Your website architecture (as it is known) can bring [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Independence use Email marketing to stay in touch with customers</title>
		<link>http://www.w2m.co.uk/blog/independence-use-email-marketing-to-stay-in-touch-with-customers.html</link>
		<comments>http://www.w2m.co.uk/blog/independence-use-email-marketing-to-stay-in-touch-with-customers.html#comments</comments>
		<pubDate>Tue, 01 Nov 2011 10:04:40 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1553</guid>
		<description><![CDATA[Independence use Email marketing to stay in touch with customers. A branded newsletter keeps customers engaged, creating confidence and professionalism whilst promoting products.

]]></description>
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		<title>RxSport increase buyer confidence and conversions with genuine customer reviews</title>
		<link>http://www.w2m.co.uk/blog/rxsport-increase-buyer-confidence-and-conversions-with-genuine-customer-reviews.html</link>
		<comments>http://www.w2m.co.uk/blog/rxsport-increase-buyer-confidence-and-conversions-with-genuine-customer-reviews.html#comments</comments>
		<pubDate>Mon, 31 Oct 2011 12:01:21 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[RxSport increase buyer confidence and conversions with genuine customer reviews on their website and in the Google Shopping results using feeds from Trustpilot.

]]></description>
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		<title>Tips for Effective Landing Page Organisation</title>
		<link>http://www.w2m.co.uk/blog/tips-for-effective-landing-page-organisation.html</link>
		<comments>http://www.w2m.co.uk/blog/tips-for-effective-landing-page-organisation.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 11:42:19 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[tools and advice]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1428</guid>
		<description><![CDATA[Whilst the design of your landing page is important, the actual organisational layout is key to creating a page that converts well. That is, the visitor takes the action that you want them to.
You need to make sure that you emphasise the right message and actions, but take care not to over do it. Elements that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sunrise Systems strengthen client relationships with improved private customer website.</title>
		<link>http://www.w2m.co.uk/blog/sunrise-systems-strengthen-client-relationships-with-improved-private-customer-website.html</link>
		<comments>http://www.w2m.co.uk/blog/sunrise-systems-strengthen-client-relationships-with-improved-private-customer-website.html#comments</comments>
		<pubDate>Mon, 19 Sep 2011 09:16:08 +0000</pubDate>
		<dc:creator>Vikky Littlewood</dc:creator>
				<category><![CDATA[extended portfolio]]></category>
		<category><![CDATA[general]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1431</guid>
		<description><![CDATA[Sunrise Systems support and strengthen existing client relationships through improvements to their private customer website. Secure file sharing, increased functionality and improved ease of use.

]]></description>
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		<title>Daemon Print Supplies report new website is 10x more successful than existing sister site</title>
		<link>http://www.w2m.co.uk/blog/daemon-print-supplies-report-new-website-is-10x-more-successful-than-existing-sister-site.html</link>
		<comments>http://www.w2m.co.uk/blog/daemon-print-supplies-report-new-website-is-10x-more-successful-than-existing-sister-site.html#comments</comments>
		<pubDate>Sun, 04 Sep 2011 12:44:45 +0000</pubDate>
		<dc:creator>Nigel White</dc:creator>
				<category><![CDATA[general]]></category>

		<guid isPermaLink="false">http://www.w2m.co.uk/blog/?p=1415</guid>
		<description><![CDATA[Daemon Print Supplies report that their new website is 10 times more successful than the existing sister site. The new design and brand has supported business strategies to appreciably grow the entire business.

]]></description>
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