Integrated Facebook Social Shop allows Traditional Nursery to reach new audience
Vikky Littlewood

Traditional Nursery promote their new ecommerce site with search engine marketing.  Their web shop integrates with Facebook Social Shop, allowing the website to reach a new audience and grow the customer base.

Facebook Social shop

Does your website work on an iPhone?
Nigel White

You may not have an iPhone and therefore consider this a topic unimportant. However the iPhone and its stablemates, iPod Touch and iPad are very well established, between them making up 55% of mobile searches!  They matter.

So, does your website work well when viewed on one of these devices? Were you aware that the iPhone browsers don’t show Flash? Have you tested your site? Read on for more about the problems and solutions.
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How to increase conversions
Nigel White

Getting people to your site is one thing.  Getting them to buy/convert on their first visit is another.

But should you expect them to buy on the first visit?  Often not.  Often their first visit is just part of their research journey.  They are still deciding what and if to buy, and your site, because you market it well, popped up and they visited… before leaving.

“Why didn’t they buy?”  you ask as you review your website stats.  Because they have not yet made the decision to buy is often the answer.  They are still researching.  The timing is not yet quite right.  They may not make a decision for a few hours, days or weeks.  Remember, the buying process is quite often very complex, involving research such as visiting shops, reading reviews, choosing options, oh and saving up!

So, the question is often not, “how can I get the visitor to buy?”, but “how can I get the visitor to return when they are ready to buy?”


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The need for a mobile version of your shop site
Nigel White

Mobile commerce, although still a minority activity, is showing signs of strong growth. Over the 2010 Christmas period, 8% of online shoppers made a purchase from their phones, up from just 2% for the previous Christmas.  Mobile optimised shops needn’t be expensive. 
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Christmas ecommerce beats High Street again!
Vikky Littlewood

Figures released so far demonstrate that online retailers in the UK have experienced disproportionate growth over the Christmas shopping season compared to their High Street counterparts. For example, sales at johnlewis.com were up 42% on Christmas 2009. What can retailers learn from this?
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