According to a recent study by ComScore there has been an 87% increase in the use of smartphones and tablets to access online retail sites. In another very recent survey by IAB, 20% of American mums use their phone for shopping.
Whilst not everyone intends to buy in this way, those that choose to are actually finding that they can’t. For example, in the luxury brand market, mobile-optimised sites are few and far between, with less than one third offering mobile commerce functionality at all. Possibly a little short-sighted since it’s this audience who are more likely to own and purchase using mobile devices!
With mobile sales expected to increase five-fold over the next 5 years, is your site able to take advantage of this growth?