How the Internet Can Save the High Street
Vikky Littlewood

You may well be aware of the recent ‘Portas Review’ (after Mary Portas) which was a Government-sponsored report on how the save the High Street.  It’s a free report which you can view on the Government’s website.  Whilst it recognises that the internet has completely changed the way in which we shop, it doesn’t consider using the internet as a tool for growth and stability.

The majority of people shopping for products and services in High Streets today have access to the internet and can choose whether to purchase online or research products and services to buy ‘in-store’, with ease.  Digital is now a big part of the shopping experience, so you should be using it to your advantage.

How can digital help your High Street business?
Read more…

What were you doing on Boxing Day?
Nigel White

Some of you will have seen the news that “Boxing Day was the busiest day ever for ecommerce in the UK”.  If you did, what was your take on it?  Was this a positive digital milestone or a sad reflection of our society?
Read more…

Changes to Google Shopping
Karen King

If you use Google Shopping (sometimes called Google Products) to promote your web shop then you may have recently received an email from Google announcing significant changes to the Google Shopping platform.  These changes will have an impact on the traffic you currently receive so you need to act.
Read more…

Increasing engagement by reducing website friction
Nigel White

Website owners are looking for ways to increase customer interaction, be it increasing conversions in a web shop, or “simply” encouraging people to make contact.  It is all about making it easy for people … and reducing their anxiety.

Increase engagement by looking at this visual run through of high friction web pages. 
Read more…

What to think about for a mobile website?
Nigel White

When you are planning for a mobile version of your desktop PC website, it would be wise to take quite a different view on the content and how it is presented.  See example image below.

Of course most well-built websites work on a mobile device, but they often are not very usable.  Hard to read, fiddly to press buttons, difficult to navigate links – all symptoms of a website that has been created for a Desktop PC but is being used on a much smaller device.

Read on for some of the things you need to consider for your website’s mobile “version”.


Read more…