John Lewis fined for email marketing. Are you operating within the law?
Nigel White

John Lewis has recently been prosecuted and fined over sending spam emails.  They didn’t have their email marketing house in order and so crept over the lines of the current EU legislation.

Email marketing

Are you toeing the line with your email marketing?
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Take Care When Providing Visitors With Choice
Nigel White

The world we live in today is one filled with choice, the internet and other modern technologies have made it so that we have a variety of options available to us in almost every aspect of life.  Now this is a good thing right?  Having 20 odd different brands of toilet roll to choose from, what’s not to like?  And it seems that the amount of choice we have is growing day by day!  What’s so bad about that I hear you ask?  Isn’t having a wide variety of choice not only great for customers as they are more likely to find what they want but great for businesses as choice can provide for more customers?  Can you have too much choice?  These two experiments suggest you can.

local-web-design-choice-par

So what is so bad about a wide variety of choice?
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Should your images be BIGGER?
Nigel White

Are your landing page or product page images big enough to get the best conversion rate?  Some marketers test image size, for all types of sites, including B2B, ecommerce and media.

BIG Images

I’m not talking about allowing your visitors to click to enlarge images.  I’m talking about blowing up the size of the most important image on your page so it’s much bigger.

Here are two very different examples of research.
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Avoiding lost sales from a poor on-site search tool
Nigel White

We have all been there.  “I know this information or product is on this website, but can I find it?  I know, I’ll try the on-site search.”  And then nothing useful comes up!  This is a frustration that people all over suffer single every day on millions of websites.

Is the search on your website behaving as the user expects?  Your enquiries and sales depend upon it.  Have you asked users to test it?  Learn how to inexpensively ask people to test your website search for you.
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Ideas for improving in-store sales by using online approaches.
Nigel White

I was reading an interesting article the other day about how shops on the High Street need to work with the threat of the Internet rather than fall victim to it.  The article focussed on the behaviour of some people who come into the shop try products and then use their smartphones to compare prices online with a view to making a purchase on  the cheapest website.  So called “showrooming”.

Some of the advice from the article was well made so I have distilled the better points.
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