As Easter approaches, for our business at least, things quieten down for a week or two, and there presents an opportunity to catch up on outstanding jobs. One of those jobs is updating our website, refreshing our portfolio for ecommerce and information based websites. Another is sharing some thoughts and ideas. I want to draw to your attention a beginners guide to Google, a quick glance guide to business value from social marketing and the importance of fresh website content – because growing your business is my business!
Beginners guide to Google
For those of you that still feel a little unsure of “Google” – how it works, where it gets its revenue from and the different facets of the business, there is a good guide here looking at three sides of the business:
Search, Adverts and Applications. The guide consists of three easily digested videos.
The “quick glance guide” to Social Network vs Business Value
The question on all business people’s minds is “what benefit will I experience from which social network?” E.g. Facebook or Linkedin - which is the best at driving visitors to the website? Here is a great guide that maps 10 social networks with their business value so that you can focus on the best network for the job.
The Importance of Content
You’ve probably heard it said before but your online success really IS largely about content. From individuals visiting your website to investigate your offering, to link building and search engine optimisation (SEO) strategies, the content contained within your website is of utmost importance. Learn about the benefits.
To close
Please enjoy your Easter break this weekend. I look forward to reading and responding to your questions and comments on the above topics on the website when I get back from my short vacation. Bring on the sunshine!
Kind Regards
Nigel White
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