How to ensure your Social Media campaign is effectiveEngaging in Social Media can be a daunting prospect. It’s fast paced, changing constantly as new tools emerge and time consuming.
However, by adopting some key habits when planning and executing Social Media strategies your effectiveness can rapidly increase.
Read on to find out how 7 habits can help you to form your future Social Media effectiveness. Read more…
Successful mobile paid search and live chatThis month we thought it was time to take a further look at advertising (AdWords etc) on tablet and mobile devices, a marketing channel witnessing significant growth at the moment. Should that not be your cup of tea, (does anyone use cups these days?) we take a look at the benefits of “live chat” as a customer service/sales tool. And in case you have been wondering what we have been working on recently, we also take a look at the recent launch of the Treble Ace website and ticketing system.
Logo development and a new website for STG following strategic business reviewLogo development and new website for STG. A bespoke design with clear calls to action to improve the visitor experience and website enquiries to achieve the business growth ambitions.
The website creation process was preceded by a full strategic business review to understand where the business was and where it intends to be – the outcomes of which shaped the website style and content. Our on-going marketing activities are allowing us to provide STG with targeted marketing approaches e.g. Facebook, SEO and Pay Per Click. This work is subject to regular review and adjustment to achieve the best results.
Is your online customer service good enough?With more and more of your customers using websites to enquire, research and possibly purchase, it’s important to ensure that they experience the same level of customer service as if they were physically in front of you.
A recent survey by Netop has found that customers want to connect online with a human customer service representative.
Many people don’t want to pick up the phone but would rather remain online. Telephone customer services with lengthy hold queues are cited as the most irritating method with emails a close second, as the customer has to wait for a reply.
How can you provide great customer service online?
Mobile and tablet paid search clicks up 180%Last year saw a large increase in the UK for the number of clicks on paid search adverts (e.g. AdWords) on mobile devices. This observation has been made in a recent Marin Software report where they investigate the reasons for this growth.
Read on to find out why tablet and mobile is looking so attractive. Read more…