When we work with clients to produce websites or printed marketing material, we are always looking to optimise the marketing collateral to increase business. The website or brochure is of course usually made up of a mix of pictures and copy. Looking to achieve the optimum length of copy to maximise enquiries/sales usually prompts the question “should I use long or short copy?“ To this we always reply “yes!”
Long copy has its place as does short – it just depends… Take a look at our guide. Read more…
