Archive for June, 2011

Increasing conversions, Social media & website legal req.’s
Monday, June 13th, 2011
Vikky Littlewood

Hello and welcome to our summer newsletter.  The weather may not be glorious but, like us, our clients are optimistic and have been keeping us busy achieving their business growth ambitions. We have improved functionality and web design for Light Blue Travel of Cambridge, created a new identity and web design for Aptus PDC and formulated an integrated marketing campaign, including Facebook for Ambu UK.

Light Blue Travel Launch New site

Many of our customers are making positive decisions to move their businesses forward and enjoying success in spite of the economic climate. Here are just a few articles that may get you thinking optimistically! The first article offers advice on how to increase conversions on your website and the second debates the use of Social media and whether or not you should engage. The final article is a reminder to us all about information that legally has to be included on a company website in order to avoid a fine!

Read more…

How to increase conversions
Monday, June 6th, 2011
Nigel White

Getting people to your site is one thing.  Getting them to buy/convert on their first visit is another.

But should you expect them to buy on the first visit?  Often not.  Often their first visit is just part of their research journey.  They are still deciding what and if to buy, and your site, because you market it well, popped up and they visited… before leaving.

“Why didn’t they buy?”  you ask as you review your website stats.  Because they have not yet made the decision to buy is often the answer.  They are still researching.  The timing is not yet quite right.  They may not make a decision for a few hours, days or weeks.  Remember, the buying process is quite often very complex, involving research such as visiting shops, reading reviews, choosing options, oh and saving up!

So, the question is often not, “how can I get the visitor to buy?”, but “how can I get the visitor to return when they are ready to buy?”

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