Companies in the UK must include certain information on their websites and in their email footers or they will be in breach of the Companies Act (2007) and risk a fine. What should be included? Read more…
Archive for May, 2011
Social Media – part of your digital marketing strategy?Monday, May 23rd, 2011
Karen King
At first there was a huge buzz around Social Media and many businesses felt that they needed to engage for fear of missing out. But just by setting up a Facebook page or a Twitter account doesn’t mean that it will work for your business. Do you adopt or dismiss? Read more…
Light Blue Travel of Cambridge see new web design with fresh look and feelTuesday, May 17th, 2011
Vikky Littlewood
Light Blue Travel of Cambridge see new web design with fresh look and feel. Improved navigation increases credibility and customer experience. Easy to use CMS and fully supported by search marketing strategies.
Organic or PPC – which should be the focus?Wednesday, May 11th, 2011
Vikky Littlewood
We all know that being on page 1 of Google is highly important and we can get there “organically” or with pay per click (PPC or AdWords). Organic has always been seen as the best route, but following steady changes to Google’s algorithm and searcher behaviour, Optify, a marketing software vendor, has looked at the Click through rates (CTRs) of both for their B2B and B2C clients. The results are interesting… Read more…