Archive for March, 2011

Learning materials, rather than web design for Cambashi of Cambridge
Thursday, March 31st, 2011
Nigel White

Cambashi of Cambridge have, for the fifth year running, asked us to help them update the online learning materials they produce.  These web based learning modules allow Cambashi to share their insight into manufacturing proccesses amongst other things, with their international customers.

Home pages that work, mobile visitors & Google updates
Tuesday, March 29th, 2011
Nigel White

Hello again from the team at web2market.  Here at the office, we have been busy working with a number of clients, including a new identity, web design, stationery, exhibition stand and business cards for TRBLS of Huntingdon, Facebook campaigns for a number clients such as RxSport (ski goggles) of Peterborough and Google product feeds for clients such as Meanfeet (sandals for bunions).

In order to help you grow your business online, this month we have put together a few articles that affect us all.  Advice on:- getting your home page right, the need for a mobile version of your shop site (if you have one) due to mobile device shoppers and staying on the look out for a significant Google ranking update, beautifully coined “Panda”.  Read more…

Creation and submission of a Google product data feed for Meanfeet gives instant 1st page results
Tuesday, March 29th, 2011
Vikky Littlewood

Creation and submission of a Google product data feed gives instant Google Page 1 visibility for Meanfeet. Products can be found in the Shopping Results and with no click costs it’s a fast and cost effective route to market!  (Find Meanfeet results next to the sandal photo).

Google products feed for Meanfeet

Integrated marketing approach for Ambu with Facebook community, ad campaigns and literature
Monday, March 28th, 2011
Vikky Littlewood

Integrated marketing approach for Ambu allows specific product promotion through Facebook community creation, ad campaigns and new literature. Monthly projects support specific marketing goals to increase brand awareness and ultimately, sales.

Facebook advert:

Ambu Facebook advert

The need for a mobile version of your shop site
Monday, March 21st, 2011
Nigel White

Mobile commerce, although still a minority activity, is showing signs of strong growth. Over the 2010 Christmas period, 8% of online shoppers made a purchase from their phones, up from just 2% for the previous Christmas.  Mobile optimised shops needn’t be expensive.  Read more…