Archive for November, 2010

More Effective PPC with Local Extensions
Tuesday, November 30th, 2010
Karen King

Advertising on Google Adwords does not need to be one dimensional, with some creative additions your adverts can become a mine of information. Adding extra information will make sure your advert is able to create a more detailed overview of who you are to searchers before they click on your advert.

Local Extensions are the perfect example of how to compete with other advertisers who, although bidding on local terms, may not be local. Showing where your business can be found will make sure that those searching locally can clearly see where your business can be found before they then navigate to your site, making them more likely to convert to a customer.  Find out how they work. Read more…

Ecommerce boosts UK economy by £100bn annually
Wednesday, November 17th, 2010
Vikky Littlewood

According to a survey commissioned by Google the internet is worth £100bn annually to the UK economy and at 7.2% of GDP it represents a higher proportion than the construction, education and transport industries.

This share is also likely to grow to 10% by 2015, putting the internet’s contribution on a par with the financial sector. Read more…

Product Extensions – A Boost To Retail Sales
Wednesday, November 10th, 2010
Karen King

Online retailers have long seen good returns on Google Products / Shopping listings and can now benefit from enhanced adverts within their Google Adwords PPC Campaigns. Product Extensions enable retailers to show a sample of products, chosen by Google as relevant to the search, as part of their adverts at no extra cost.

The extensions improve not only how much information you can give within you advert but also the likelihood that the click you are paying for is more relevant and has a higher possibility of a ROI. Read more…