Archive for 2010

PPC Providing More Links to your Website
Friday, December 10th, 2010
Karen King

Making your Google Adwords PPC adverts stand out from the crowd has just become easier with the addition of Google Sitelink Extensions, a free and easy to use enhancement for your PPC campaigns.

Sitelinks give you the option to easily update and refresh seasonal and limited promotions or sales within your adverts without changing your advert text. With additional text your adverts will become larger, more alluring to searchers and showcase your range of services. Let’s take a look at how Sitelinks can make a difference to the look of your advert.

Read more…

Search Engine Optimisation Tai Chi
Wednesday, December 8th, 2010
Stephanie Bruce

Finding the right balance between several factors is important for many things in life. Search engine optimisation is no different.

If you want to get high rankings on Google, Bing or other major search engines, than you have to find the right balance between on-site factors and off-site factors. Both influence the position of your website in the search results. Here we take a look at the issues. Read more…

Adwords improvements & Christmas opening
Wednesday, December 8th, 2010
Nigel White

With less than three weeks to go to Christmas, I thought I would take this opportunity to tell you about our opening hours over the festive season and also share with you some interesting articles written by the team over recent weeks.

The first article is about increasing the effectiveness of Google Adwords using Local Extensions, the next is about the importance of ecommerce to the UK economy annually and the third is about improving your website’s ranking, balancing on-site and off-site factors. Read more…

Boatinland launch new website to raise credibility and assist market growth ambitions
Wednesday, December 1st, 2010
Vikky Littlewood

Boatinland launch new website to raise credibility and assist market growth ambitions.  Designed with users in mind to allow the review of boats quickly and a content management system for easy updates.

website design for Boatinland

More Effective PPC with Local Extensions
Tuesday, November 30th, 2010
Karen King

Advertising on Google Adwords does not need to be one dimensional, with some creative additions your adverts can become a mine of information. Adding extra information will make sure your advert is able to create a more detailed overview of who you are to searchers before they click on your advert.

Local Extensions are the perfect example of how to compete with other advertisers who, although bidding on local terms, may not be local. Showing where your business can be found will make sure that those searching locally can clearly see where your business can be found before they then navigate to your site, making them more likely to convert to a customer.  Find out how they work. Read more…