Bringing visitor Data to Life
Karen King

Visitor data is not a new concept and we have long been advocates of getting as much data as possible on your visitors’ journey through your website and purchase process as possible, with the help of free tools such as Google Analytics, to help make decisions on what works and what doesn’t in terms of getting a visitor to convert to a customer, but how can we make this data mean more to us and help us to make qualified decisions about changes we could make to our website to improve its conversion rate? By looking over their shoulder?……
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Time for change
Nigel White

Time for change.  Same company, new name.

web2market has been known by that name for the last 18 years.  It has served us well, but the time is right for change and we invite you to help us choose the new name for the business.

We are proposing three possibilities and would like you to vote on the one that you think suits your view of what we do best.

What do you think?

web2market should change it's name to:

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We will review your opinions and make a decision in the next couple of weeks.  Then we will communicate that change with all our customers over the next few months.

Thank you for your help 🙂

Free SSL for hosted cutomers
Nigel White

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

So what are the Benefits of SSL?


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Easier access to website statistics
Karen King

Some of our WordPress clients have mentioned that they would like Google Analytics to be more accessible; that if Analytics was more accessible, they would use the information more.

To help them engage with their website statistics, we have installed a new tool that brings the Google Analytics’ data to the home page of their WordPress website administration. You can see an example here.
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Changing business focus requires new identity and website for Caliq
Nigel White

Caliq has been developing software for businesses for over 30 years. During this time they have implemented hundreds of solutions into companies across the UK, many with overseas operations, covering all aspects of wholesale distribution.

Based near Huntingdon, Caliq approached web2market, a local marketing agency, to assist with a company re-brand which would align with its new focus on multi-channel wholesale distributors operating in the Home, Gift, Garden and allied sectors.

Caliq’s requirement identified the need for a new modern brand, revised collateral and website to bring it in line with the consumer focus of its target customer group.

Learn how Caliq worked with web2market to re-align the brand and the business.
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