Your website, cookies and the law
January 24th, 2012
Nigel White

The Information Commissioner’s Office (ICO) has recently released new guidelines for Cookie Compliance which affects UK website owners and is based on a new EU directive.

What is a cookie?

A cookie is a small text file that a website may put onto the visitor’s computer to “mark” that visitor.  The website may want to mark the visitor for a variety of reasons.  Examples may be to track a user’s basket as they shop or a retain a user’s website preferences.

What does the law say?

Some of the points within the guidelines will mean as website owners, you will need to make changes to your website, to avoid the risk of prosecution. Read more…

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Have you overlooked the value of a blog?
December 20th, 2011
Vikky Littlewood

Do you think that social media revolves around Facebook and Twitter? Many companies think that they need to be seen to engage in the latest social media platforms, usually because that’s what the competition is doing.

However, please be reminded that blogs (or web logs) are a form of social media and in fact provide the food for social media networks.

For those of you still uncomfortable about with the definition of a blog, it may be useful to think of it as news.

RxSport blog

An integrated blog on your website can help you to stand out from your competitors and allows you to create additional relevant, focused content which Google favours.

Creating blog items will provide a good content base which you can then broadcast further, to other social platforms, supporting your overall marketing strategy.

Heidi Cohen of ClickZ highlights several reasons to integrate a blog into your marketing strategy as the hub of your social media marketing efforts. Please read her full report here.

It’s easy to get started with a blog, just give me a call and we can discuss your requirement in more detail.

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Integrated Facebook Social Shop allows Traditional Nursery to reach new audience
December 19th, 2011
Vikky Littlewood

Traditional Nursery promote their new ecommerce site with search engine marketing.  Their web shop integrates with Facebook Social Shop, allowing the website to reach a new audience and grow the customer base.

Facebook Social shop

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PEME’s new brand & website create confidence and professionalism
November 30th, 2011
Vikky Littlewood

PEME launch new website incorporating new brand to create confidence and professionalism. Clear navigation and calls to action to improve customer experience, fully supported with SEO for market growth ambitions.

peme brand and website design

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Website content planning, remarketing and Facebook pages
November 29th, 2011
Nigel White

Welcome to the November (just) issue of our marketing advice guide.  In this issue we bring you guidance on that onerous task of planning the content for your website for those of you unsure what to do for the best. Also an article on getting a better look to your business Facebook page, and remarketing your wares to those shop customers who do not make a purchase on their first visit. Take your pick. Read more…

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